Here you will find links to information that is appropriate for all visitors, such as opening times and directions. A reservation is essential to guarantee admission. During busy periods visitors without a reservation will experience delay in being admitted, or may even be turned away. Click on Ticket Prices for details on how to book. Meeting your needs... Here you will find information about how Cadbury World can meet the needs of different groups: Families and Friends – if you are visiting with a friend, or in a group of less than 15 people, this section will provide you with all the answers you need about a day trip, or even a short break involving Cadbury World and an overnight stay in the Birmingham area. Schools & Youth Groups – whether you are a teacher, or a youth group organiser such as a scout leader planning an excursion with a group of children, you will find details here to help you plan and prepare for your trip. Adult Groups – this section caters for people organising trips for 15 or more adults.