Cadbury World: Accessibility

Plan Your Visit

Pre-book your tickets to guarantee entry

Plan Your Visit

Access Facilities at Cadbury World

"We want to create moments of pleasure for all our visitors and lasting memories of a wonderful day out; with this in mind, Cadbury World visitor safety and enjoyment is paramount and central to how we operate. We strive to offer an inclusive experience for everybody and regularly carry out reviews and risk assessments to ensure the expected high standards are maintained." - Gerrard Baldwin, General Manager
You can now book Essential Carer tickets on our website. Pre-book tickets here.
For full guidance on what to do on arrival plus our provision information please see below.
Check out our social story here for a greater understanding of what to expect from a visit to Cadbury World.
Did you know Cadbury World run Relaxed SEN Sessions on selected dates for those visitors who prefer a calmer and quieter experience. Find out more here.

Our Provisions

Before Arrival
For us at Cadbury World, access for all, begins before your arrival. If you have any special requirements, we encourage you to contact us and we will be able to discuss with you how we can help make your visit an enjoyable one.
We can be contacted via our reservations number +44 121 393 6004 (our staff are trained in Type Talk Relay Systems), via email to or in writing at 'Booking Office, Cadbury World, Linden Road, Bournville, Birmingham, B30 2LU'. For more information, our Access Guide can be downloaded here.
What to do on Arrival
Please go straight to reception on arrival before entering the exhibition.
Guests who have any of the below documentation are entitled to one free carer ticket. However, the guest with the disability and any further members of their party will pay full price. Without supporting documentation you will be required to pay the full price general admission. You will be asked to show your documentation to a member of our reception team on arrival.

- Disability Living Allowance or Attendance Allowance award letter (dated within the last 12 months).

- Personal Independence Payment letter (dated within the last 12 months).

- A current and valid Blue Badge.

- Letter from GP or consultant (dated within the last 12 months) confirming the need for a full time carer. This does not need to be a letter of diagnosis

For visitors who require more than one carer we ask that you bring documentation to support this.
If you need a wheelchair, these can be borrowed on the day of visit on a first come first served basis from our main reception, subject to availability.
In order to provide the best possible experience we can, we actively encourage feedback. If you have any questions or wish to provide us with any feedback please do not hesitate to contact us on the details provided above.

- Low level service desks

- Changing Places facility

- Large print 'Access Assistance' guide available from reception

- Infrared system for visitors with compatible hearing-aid system

- Visually Impaired large print script available of the tour

- Tactile surface changes to indicate differences in levels

- DDA-compliant handrails

- Stairs and steps with coloured warning edges

- Directional signage

Visually Impaired
We offer visually impaired visitors the opportunity to feel and touch key props at various stages (i.e. in our Chocolate Making Area, our chocolatiers can hand out the moulds they use to make chocolate products as they give their demonstration talk). Guide dogs are allowed throughout the attraction except in production areas. We offer a guide dog sitting service at this part of the experience and one of our staff will be able to offer additional assistance. There is a large print script available of the tour and tactile surface changes to indicate differences in levels. There are DDA-compliant handrails, stairs and steps with coloured warning edges and directional signage.
Hearing Impaired
A written script of the tour is available from reception and there is an Infrared system for visitors with a compatible hearing-aid system. The majority of our video presentations have English subtitles. Please note that in the event of an emergency, house lights will come up to warn of this. BSL interpretation screens are present at relevant points of the tour.
Baby Changing and Feeding
There are baby changing facilities integrated within all toilet facilities across the attraction. We have a designated baby feeding room which is located in reception to provide a calm and discreet area to feed babies with all the facilities required. The baby feeding room facilities include a baby changing unit with disposable hygiene paper sheeting, sink unit, breast feeding armchairs and toddler chairs.
Pushchair Access

Due to safety regulations, pushchairs are not permitted on the upper floor or on the Cadabra ride - a pushchair park is provided.

Cadbury Cafe & World's Biggest Cadbury Shop
Both the of these areas of Cadbury World are fully accessible for wheelchair users and pushchair access.

If you require information on Cadbury products that contain nuts, please visit the Cadbury website here. If you are planning a visit to Cadbury World and require advice on allergies, we would strongly recommend you contact us in advance through our booking line on +44 121 393 6004 for information.
Our Team
Our team aims to provide the best possible service and will try to help and assist with any queries. With a diverse team we have a number of bilingual member of staff, some with BSL basic skills and the majority of staff have undertaken basic courses in Autism awareness and Makaton.
Wheelchair Users

Extensive parking facilities are located near the entrance to Cadbury World, with a low-level reception counter and low-level exhibits in certain zones. There are ramp adaptations throughout and lift access where available. There are accessible toilets on each floor and throughout the attraction, and a bean mobile on our Cadabra ride has been adapted for wheelchair use. There are two wheelchair spaces in the 4D Chocolate Adventure cinema. There is a standard access toilet facility which includes separate larger cubicle room with emergency alarm, support arm and lower level sink. There is also a state of the art Changing Places facility which can be accessed using a RADAR key which is available from reception. The facility includes rails and support arms, height adjustable sink unit and height adjustable changing bed, automatic toilet, ceiling lift and modesty screen.

Children’s Play Area

Our African adventure play area is split into three zones. The third area is designed for wheelchair users with ramps, lower level interactive areas and tactile surfaces. Our wheelchair friendly playground is suitable for children aged 2 - 14 years. Adult supervision is required at all times. The play area may be closed at times in the interest of health and safety.

Guests with Learning Disabilities
Cadbury World is a multi-sensory and interactive experience. Staff will be happy to answer any questions throughout the exhibition.
Check out our social story here for a greater understanding of what to expect from a visit to Cadbury World. Temporarily Impaired
We have a limited number of wheelchairs available for visitors to borrow upon request on a first come first served basis. There is regular seating throughout the exhibition. A first aid room is also available.
4D Chocolate Adventure Cinema

The 4D cinema may not be suitable for those easily startled by sudden movement, motion effects, loud music, or periods of darkness. Due to motion effects used in the pre-show and cinema, it is not suitable for pregnant women or guests with heart or spinal conditions. There are two wheelchair spaces in the 4D cinema and also static (non-moving) chairs are available.

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