Cadbury World: Enjoy The Cadbury World Experience

Cadbury World is a self-guided experience, where you will learn all about Cadbury chocolate!
Discover our chocolatey zones below!

Ride the Crunchie rollercoaster & dive into liquid Cadbury Dairy Milk! Join Freddo, & a whole host of Cadbury characters, as they whisk you away on an adventurous journey in our 4D experience.

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Find out how popular Cadbury brands are made, including Creme Egg, Buttons and Roses, with our interactive video stations.

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Here's where you'll find out how we do it in our special-effects cinema presentation. Discover how it's made and hold on tight, you could be in for a few surprises!

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Travel back in time to our recreation of Victorian Bull Street.

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Discover the origins of the cocoa bean, amidst trees and waterfalls, deep in the ancient tropical rainforest. But be warned - Aztec Emperor Montezuma is very protective of his cocoa!

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John Cadbury tells you the inspiring story of his early struggles to establish the business and introduces his sons Richard and George.

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From 2nd September until 9th December 2024, our Chocolate Making zone will be temporarily closed, and the Chocolate Demonstration will move to the Have A Go zone.

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Please note that this zone, including the gorilla set, will be partly closed while we work on something exciting. We are sorry for any inconvenience this may cause.

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NOW OPEN: Returning even more chocolatey than before… get hands on with chocolate in the new and improved Have A Go zone. Practice your piping and chocolate tempering skills as you learn from our expert team!

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NOW OPEN: Reopening after a complete revamp, the Bournville Experience uncovers the history of Bournville village, explains the fascinating Cadbury family heritage and showcases the nostalgic memorabilia of the brand.