KS3 & KS4 Design and Food Technology

Discover the origins of our chocolate and how cocoa beans are processed prior to arrival in the UK. Introduce our connection to Fairtrade and Cocoa Life and explain why both are vital to the survival of chocolate production. Discuss the purposes of Cadbury/Mondelez International sites in the UK, focusing on manufacturing, quality assurance and research. Explore the stages of new product development looking at how technology plays an important role in the creation of new products. Examine how we identify how best to market our products and explain how we use market research to create new products and/or to improve upon those products already well established. Elaborate on how we must consider consumer health within government legislations when creating new products. Understand the process of sensory evaluation and how it affects both new product development as well as ensuring the consistency of our established product lines. Compare the methods of manufacturing and how they are utilised for different products. Identify the purpose of packaging and explore why we include such a variety of information on our products. Elaborate on the technology involved in developing packaging that is both recyclable and sustainable yet durable to ensure the integrity of our products. Establish the importance of quality assurance, the variety of detection methods implemented and why we undertake such checks to protect our products and our consumers.

Discover the global legacy of the Cadbury brand and our reach as a transnational company. Discuss how Cadbury is part of a larger company and the effect this has on international business. Examine Cadbury’s place within the primary, secondary and tertiary industries. Understand Cadbury’s key markets and how Cadbury is developing new products to reach BIC and MINT countries. Explore the providence of some of our ingredients and how Cadbury is supporting cocoa farmers as well as the Ghanaian rainforest through schemes such as Cocoa Life. Compare the functions of the various Cadbury factories found in the UK and discuss the importance of location when choosing a factory location. Recognise the importance of sustainability in industry and discover the methods in which Cadbury is improving their environmental footprint.

Take a detailed look at the Marketing Mix with a real-life insight into how Cadbury uses the 4Ps. Discuss historical Cadbury products that have moved through their product lifecycle and the different extension strategies used. In this talk, students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns including the use of social media as a powerful marketing tool. Gain an understanding of marketing planning tools such as primary and secondary along with qualitative and quantitative market research. We also show examples of how SWOT analysis is utilised by Cadbury with this curriculum-linked talk. Students will gain an understanding of how Cadbury incorporates marketing strategy frameworks to successfully achieve their marketing plan and to deliver their marketing content over numerous different communication channels and to numerous different demographics internationally. This experience offers a unique perspective on the marketing elements that students will have encountered within the classroom and provides a real-life demonstration of a marketing strategy in action using Cadbury as a case study.

KS4 & KS5 Investigating Business

Discuss business ownership, competitors, aims and objectives and shareholder vs. stakeholder interests in this curriculum-linked educational talk. Explore how we use PESTLE framework as a tool to meet the changing requirements, standards and expectations of both our consumers and the government. Take an in-depth look at our business as students discover how Cadbury became part of Mondelez International, discussing business ownership and how it affects the market. Discuss Cadbury’s position within the UK and the international market and how we remain relevant and unique in comparison to our competitors. Explore the range of business segments Mondelez covers and how we support our stakeholders. Gain an understanding of how we have collaborated with various companies to expand our product line and how we have embraced both Fairtrade and Cocoa Life to ensure that we adhere to ethical and sustainable business practices going forward.

Cadbury World: Secondary School

Expand your class' knowledge by complementing your visit with a one hour curriculum-linked educational session, presented in our themed education rooms.

Available to groups of 25 or more students and specifically designed for KS3, 4 & 5. If you would like a specific topic covered, please contact the education team via email at cadburyworldeducation@merlinentertainments.biz .

ENQUIRE HERE

Discover the origins of our chocolate and how cocoa beans are processed prior to arrival in the UK. Introduce our connection to Fairtrade and Cocoa Life and explain why both are vital to the survival of chocolate production.
Discuss the purposes of Cadbury/Mondelez International sites in the UK, focusing on manufacturing, quality assurance and research.
Explore the stages of new product development looking at how technology plays an important role in the creation of new products.
Examine how we identify how best to market our products and explain how we use market research to create new products and/or to improve upon those products already well established. Elaborate on how we must consider consumer health within government legislations when creating new products.
Understand the process of sensory evaluation and how it affects both new product development as well as ensuring the consistency of our established product lines.
Compare the methods of manufacturing and how they are utilised for different products.
Identify the purpose of packaging and explore why we include such a variety of information on our products. Elaborate on the technology involved in developing packaging that is both recyclable and sustainable yet durable to ensure the integrity of our products.
Establish the importance of quality assurance, the variety of detection methods implemented and why we undertake such checks to protect our products and our consumers.

Discover the global legacy of the Cadbury brand and our reach as a transnational company.
Discuss how Cadbury is part of a larger company and the effect this has on international business.
Examine Cadbury’s place within the primary, secondary and tertiary industries.
Understand Cadbury’s key markets and how Cadbury is developing new products to reach BIC and MINT countries.
Explore the providence of some of our ingredients and how Cadbury is supporting cocoa farmers as well as the Ghanaian rainforest through schemes such as Cocoa Life.
Compare the functions of the various Cadbury factories found in the UK and discuss the importance of location when choosing a factory location.
Recognise the importance of sustainability in industry and discover the methods in which Cadbury is improving their environmental footprint.

Take a detailed look at the Marketing Mix with a real-life insight into how Cadbury uses the 4Ps. Discuss historical Cadbury products that have moved through their product lifecycle and the different extension strategies used.
In this talk, students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns including the use of social media as a powerful marketing tool.
Gain an understanding of marketing planning tools such as primary and secondary along with qualitative and quantitative market research. We also show examples of how SWOT analysis is utilised by Cadbury with this curriculum-linked talk.
Students will gain an understanding of how Cadbury incorporates marketing strategy frameworks to successfully achieve their marketing plan and to deliver their marketing content over numerous different communication channels and to numerous different demographics internationally.
This experience offers a unique perspective on the marketing elements that students will have encountered within the classroom and provides a real-life demonstration of a marketing strategy in action using Cadbury as a case study.

Discuss business ownership, competitors, aims and objectives and shareholder vs. stakeholder interests in this curriculum-linked educational talk. Explore how we use PESTLE framework as a tool to meet the changing requirements, standards and expectations of both our consumers and the government.
Take an in-depth look at our business as students discover how Cadbury became part of Mondelez International, discussing business ownership and how it affects the market.
Discuss Cadbury’s position within the UK and the international market and how we remain relevant and unique in comparison to our competitors. Explore the range of business segments Mondelez covers and how we support our stakeholders.
Gain an understanding of how we have collaborated with various companies to expand our product line and how we have embraced both Fairtrade and Cocoa Life to ensure that we adhere to ethical and sustainable business practices going forward.

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