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Know Before you Go

PRE-BOOKING IS ESSENTIAL - Please pre-book tickets online before you visit the attraction.

Something sweet is coming soon!

Important information about your visit: Advertising Avenue (including the gorilla set) is currently partly closed while we work on something exciting.

All of our other chocolatey zones will remain open as usual. We are sorry for any inconvenience caused, thank you for your understanding.

Arrive at least 45 minutes before to enjoy the 4D Chocolate Adventure, Bournville Experience, and African Adventure play area before you enter the main attraction.
Please note that during the week, we also welcome school groups who usually enter the main attraction tour in the morning.

Please arrive at least 1.5 hours before to enjoy the 4D Chocolate Adventure, Bournville Experience, African Adventure play area, and the family entertainment show before you enter the main attraction. Booking at 2:30pm or later at the weekend or during school holidays?

Daily show times for the 4D Chocolate Adventure cinema are displayed at reception for you to check on arrival. Our 4D Chocolate Adventure cinema experience closes an hour after the last admission to Cadbury World.

Please see the calendar here for last admission information

Please make sure you visit this zone before the main attraction if you need to, depending on the guidelines above. 

Frequently Asked Questions

Once you have booked, you will receive you e-ticket via email. Your e-ticket shows your admission time to the main Cadbury World attraction.

If you have booked admission for 2:30pm or later on a weekend, or during school holidays:

We recommend arriving 1.5 hours earlier than your time slot to enjoy our outdoor attractions, including the 4D Chocolate Adventure, the African Adventure play area and the family entertainment show in the Cadbury World Marquee.

If you have booked admission for 1:30pm or later on a weekday during termtime:

We recommend arriving 45 minutes earlier than your time slot to enjoy our outdoor attractions, including the 4D Chocolate Adventure and the African Adventure play area.

For all other ticket times:

Please arrive at the Cadbury World reception no earlier than 10 minutes before your booked entry time.

Please make sure to bring your e-ticket with you to be scanned as you enter. To minimise time spent waiting, please download your tickets before you arrive, making sure you are able to display a QR code for every person in your group.

Parking at Cadbury World is free of charge and we have plenty of spaces available for guests to use.

IMPORTANT:

Your journey to Cadbury World may be affected by the Birmingham Clean Air Zone. Find out information on charges and how to pay here.

For full guidance on what to do on arrival plus our provision information please click here. You can also check out our Accessibility Guide.

Still have questions about your visit?

Contact us at cadburyworldreservations@merlinentertainments.biz or on 0121 828 9300

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