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Know Before you Go

TOP TIPS FOR A DAY CHOC-FULL OF FUN...

  • PRE-BOOKING IS ESSENTIAL - Please pre-book tickets online before you visit the attraction.
  • To avoid disappointment, please make sure to arrive in the main reception at the time stated on your ticket. If you arrive late, we may not be able to admit you to the attraction if tickets are already sold out. 
  • DON’T MISS the additional attractions located by the play area! This includes:

         - The Bournville Experience

         - Have A Go zone

         - 4D Chocolate Adventure cinema

You can enjoy these attractions at your leisure either before or after the time stated on your ticket, scroll down for advice on what time to arrive!

Visiting Monday 15th April to Friday 19th April?

Please note that the birdcage walk will be closed from Monday 15th April to Friday 19th April due to tree works.

If you are travelling to Cadbury World via bus or train, your journey may be affected. Please make your way around the Cadbury Recreation Grounds, following Linden Road to the entrance to the Cadbury World carpark and entering the attraction using the paths. 

Important information about your visit

Cadbury World is a self-guided tour where you’ll discover the history, the making and the magic of Cadbury confectionery as you journey through an assortment of chocolatey zones.

To make sure that you have time to enjoy all of our chocolatey zones, please allow at least two hours for your visit. Eight of our zones including the brand new Cadbury Chocolate Quest ride, plus the Cadbury World Shop and Café, are accessed through our main reception area. The time that is shown on your ticket is the time to visit this area.

The 4D Chocolate Adventure, the newly revamped Bournville Experience and the newly themed Have A Go zone are all located at the rear of the building next to the African Adventure Play Area. These attractions can be enjoyed either before or after your timed entry to the main attraction.

It’s very important that you enter the main attraction at the time you have booked which is shown on your ticket. If you arrive late, we unfortunately may not be able to admit you if ticket slots are sold out, which is often the case at weekends and during school holidays.

Arrive at least 45 minutes before the time on your ticket to enjoy the 4D Chocolate Adventure, the Bournville Experience, the Have A Go zone and the African Adventure play area before you enter the self-guided tour of the main attraction e.g. if you are booking 1.30pm, please arrive by 12.45pm.


Please note that during the week, we also welcome school groups who usually enter the main attraction tour in the morning.

Arrive at least 60 minutes before to enjoy the 4D Chocolate Adventure, the Bournville Experience, the Have A Go zone and the African Adventure play area before you enter the self-guided tour of the main attraction e.g. if you are booking 2.30pm, please arrive by 1.30pm.

Daily show times for the 4D Chocolate Adventure cinema are displayed at reception for you to check on arrival. Our 4D Chocolate Adventure cinema experience closes an hour after the last admission to Cadbury World.

Please see the calendar here for last admission information

Please make sure you visit this zone before the main attraction if you need to, depending on the guidelines above. 

Frequently Asked Questions

Once you have booked, you will receive you e-ticket via email. Your e-ticket shows your admission time to the main Cadbury World attraction.

If you have booked admission for 2:30pm or later on a weekend, or during school holidays:

We recommend arriving 1.5 hours earlier than your time slot to enjoy our outdoor attractions, including the 4D Chocolate Adventure, the African Adventure play area and the family entertainment show in the Cadbury World Marquee.

If you have booked admission for 1:30pm or later on a weekday during termtime:

We recommend arriving 45 minutes earlier than your time slot to enjoy our outdoor attractions, including the 4D Chocolate Adventure and the African Adventure play area.

For all other ticket times:

Please arrive at the Cadbury World reception no earlier than 10 minutes before your booked entry time.

Please make sure to bring your e-ticket with you to be scanned as you enter. To minimise time spent waiting, please download your tickets before you arrive, making sure you are able to display a QR code for every person in your group.

Parking at Cadbury World is free of charge and we have plenty of spaces available for guests to use.

IMPORTANT:

Your journey to Cadbury World may be affected by the Birmingham Clean Air Zone. Find out information on charges and how to pay here.

For full guidance on what to do on arrival plus our provision information please click here. You can also check out our Accessibility Guide.

Still have questions about your visit?

Contact us at cadburyworldreservations@merlinentertainments.biz or on 0121 828 9300

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