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Cadbury Chocolate Quest

Jump aboard a Cadbury car and collect all the delicious ingredients needed to make a Cadbury Dairy Milk bar in this immersive chocolatey quest! With the help of Freddo and his trusty team of Buttons monkeys, journey through 3D sets, virtual screens, and special effects and zap up the ingredients. Succeed in your mission and enjoy a Cadbury chocolate treat at the end as a reward!


Cadbury Chocolate Quest is a slow-moving interactive dark ride with special effects. 


This ride contains flash photography. Not suitable for photosensitive epilepsy. Do not take your own flash photography.


Pushchair park available at entrance to ride.

- Guests under 1.2 metres must be accompanied by an adult 

- Maximum of 6 guests per car

- Guests must be able to sit upright without assistance

- No standing at any time

- No arms or legs outside the car

- No children on laps and no babies in arms

- No eating, drinking or smoking

Cadbury Chocolate Quest requires guests to be able to sit upright unaided in order to ride. There is one wheelchair accessible vehicle and an additional four modified vehicles which allow for a comfortable and easy transfer from wheelchair or mobility vehicle.

In the unlikely event of an emergency evacuation, guests must be able to transfer from their wheelchair or from the one of the four modified vehicles with or without carer assistance.

Please assess the ride and review with the Ride Attendant before riding.

Cadabra has now closed...

Cadabra will close on 28th March 2024, and be replaced by our brand new ride Cadbury Chocolate Quest.

Scroll to see how you could win a piece of history and rehome a Cadabra Chuckle Bean!

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The Cadabra characters, the Chuckle Beans, are coming to the end of their 27-year-long careers with the retirement of the Cadabra ride and to celebrate, we are offering our guests the chance to become the caretakers of one of our beloved beans.

How do I get one?

To be in with the chance of winning a Cadbury World Chuckle Bean, enter this form below…

Win 1x Chuckle Bean character from the Cadabra ride at Cadbury World 

Competition opens 16/02/24 and closes 31/03/24  

Prize includes one Chuckle Bean character from the Cadabra ride set at Cadbury World. Design may vary. Prize does not include tickets to Cadbury World or any other Merlin Attraction. 

Maximum one prize per person. 

Entry is open to residents of the UK (England, Scotland, Wales [and Northern Ireland]) aged 18+ except employees (and their immediate families) of Merlin Entertainments Ltd, Mondelez International, and any other companies associated with the draw. 

No purchase necessary. Fill in the entry form on this page: Cadabra | Enjoy the Cadbury World Experience. There is no charge to register for use of this website. Entries are limited to one per person. 

Participants must provide their full name, email address and postal address to enter. 

Winners will be drawn at random from all eligible entries and notified in due course via email. 

Please see our cookie policy, privacy policy and fair processing notice which sets out the terms on which we process any personal data we collect from you. By filling the entry form and entering the prize draw, you acknowledge that the processing is necessary in order to fulfil our obligations to you in respect of this prize draw, and to enable you to enter the Prize Draw/Competition. You agree to the Promoter transferring your personal data to other members of the Promoter's Group for the purpose of promoting and/or facilitating the Prize Draw. You warrant that all personal data provided by you for the purpose of the Prize Draw is accurate. 

By entering the prize draw, the participant agrees to be unconditionally bound by these terms and conditions and the full terms and conditions accessible via this link: Cadbury World: Terms and conditions 

For Cadbury World enquiries contact the attraction’s team via email on  Promoter: Registered UK office: Cadbury World, 69 Linden Road, Bournville, Birmingham, B30 1JR. Please do not send correspondence to this address.