Cadbury World: FAQs

Visit Cadbury World

Frequently Asked Questions

General questions Is it a factory tour?
Cadbury World is a visitor centre - because of food regulations we can’t open up our whole factory to the public. Please note that a visit to Cadbury World is not a tour of the Cadbury factory; you will discover the history, the making and the magic of Cadbury confectionery through a variety of chocolatey zones.
How long will our visit last?
The average walk around the main attraction itself lasts about 1 hour 30 minutes, not including the Bournville Experience museum and the 4D Chocolate Adventure for which you should allow roughly 1 hour 30 minutes. There's also a playground, shop, a restaurant and a picnic area. In total, most of our visitors spend around 3-4 hours on site; more in school holidays when we provide free children’s entertainment. You can navigate to the events page here.
Is it a guided tour?
No, you walk around Cadbury World at your own pace, starting at the beginning, and ending at the end! There are plenty of staff along the way to lend a hand or answer any questions you might have.
Do have storage facilities at Cadbury World?
Unfortunately we do not have the facilities to hold or store any type of baggage or packed lunches. You will have to keep them with you as you tour Cadbury World or keep your items on the coach if permitted.
Do we have to book before visiting?
It is essential to prebook to guarantee your tickets. Additional information on reservations. You can book tickets here.
Are there any discounted rates?
You’ll find Cadbury World in many promotion schemes; you can check out our latest offers here.
Do you do anything for birthdays?
We offer a range of birthday packages. Please call +44 121 393 6004 or 0844 880 7667* for more details and availability - during busy periods like Christmas we’re unfortunately not able to offer birthday packages.
Are you allowed to bring cameras and camcorders in?
Yes - cameras and camcorders can be used on site, except in the 4D Chocolate Adventure, Packaging Plant and on the Cadabra ride.
Do you have special events?
Yes we do - check out our events page
Can you recommend any hotels?
There are lots of hotels in the Birmingham area ranging from budget hotels to 5 star accommodation. Visit our hotels page or for hotel information. We 
Can we go through Cadbury World at our own pace?
Yes – you walk around at your leisure.
Will I see chocolate being made?
You’ll see the Cadbury World Demonstration staff showing off their chocolate making skills.
Is Cadbury World a theme park?
No – Cadbury World is a visitor centre. We do have one ride on site – Cadabra – which takes you on a gentle journey through a chocolate wonderland and is suitable for all ages.
What catering facilities do you have?
Our Cadbury World self-service café is situated off the reception area next to the retail shop. Lunches and light snacks, plus hot and cold drinks are available during opening hours (hot lunch choices are available from 11.30am-3pm). When it’s busy, a range of hot and cold snacks and refreshments is also available from The Cabin in the play area.
What are the other attractions in the area?
There’s a wide choice of fun and interesting attractions in Birmingham city centre, including the National Sea Life Centre, numerous art galleries, museums, theatres, great shopping and much more. Plus we're only an hour from Stratford-Upon-Avon and Warwick. Call the Birmingham Visitor Centre on 0844 888 3883 for more information about Birmingham and the Heart of England, or visit
What ID do I need for a student ticket?
A valid student photo ID for each student ticket will need to be shown on arrival. UNiDAYs will not be accepted. If you do not have a valid ID you will be asked to pay the difference of an adult ticket.
Directions and Parking Where are you? How far are you from the city centre?
4 miles south of Birmingham city centre. Visit to find hotels, and attractions in the city.
Is there car parking and is it free?
Yes - there is lots of free parking on site.
Can we get to you by train? Facilities and Access for All Are there facilities for babies?
Yes - there is a baby changing room on the ground floor near reception and a second baby changing facility half way around the main attraction. There’s also a microwave in the restaurant so parents can heat their own baby food.
Is there pushchair access?
There is pushchair access throughout, except on the second floor, where a pushchair park is provided.
Are there facilities for wheelchairs?
Yes - you can read more about our access facilities here.
Do you have wheelchairs for hire?
We have a limited number of wheelchairs available for visitors to borrow upon request on a first come first served basis. There is regular seating throughout the main attraction. A first aid room is also available.
Can I bring my pet?
We only allow assistance dogs into Cadbury World. Assistance dogs can walk around with you and staff are on hand to look after them. If you’ve got an assistance dog, please let our staff know when you arrive.
Groups What constitutes a group?
A group at Cadbury World is 15 or more people.
Is there coach parking?
Yes – there is adequate free parking on site.
Can you recommend any good coach operators?
You can compare coach hire from 100's of reputable and reliable suppliers with a single request through
Is there a place we can all wait for each other to meet up?
Cadbury World has a main entrance where people can arrange to meet up. Or you might want to meet in the café, which leads off the main reception.
Education Can you send me some information for a school project?
Useful information covering many areas of the curriculum can be found here and also on
Do people have to bring packed lunches?
You’re welcome to bring packed lunches, but we do have a Cadbury World self-service café, which is situated off the Reception area. Lunches and light snacks, hot and cold drinks are available during opening hours (hot lunch choices are available 11.30am-3pm). When it’s busy, a range of hot and cold snacks and refreshments is also available from a kiosk in the Play Area. Schools can also take advantage of our packed lunch deal to make things simple on your trip.
Do you have people to supervise school groups?
No, but for every 8 students a member of school staff goes free.
Is there a minimum/maximum group size?
The minimum group size is 15. We don’t have a maximum size but do talk to us if you have any concerns.
Is anyone available to talk to our class?
Yes, our Education Team give talks, but you’ll need to book one with your trip. Click here for information on Education Talks. Information on talks is featured within the schools section.
Are there any rooms set aside as classrooms we could use?
Yes, we have rooms for up to 100 students that you need to pre-book.
Are there any free places for the teachers?
Please refer to the schools prices page for information on free places.
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