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  • Sunday 21st May 2023


Cadbury World is putting the power in the hands of its visitors this year, as for the first time ever guests can design their next showstopping chocolate creation and be in with the chance of winning the opportunity to visit the attraction for the day to add the finishing touches to their very own design.


In the past, Cadbury World chocolatiers have created all sorts of wacky and wonderful creations from chocolate, including a replica of the St. Edward’s Crown to celebrate the King’s Coronation, Birmingham’s iconic Bull and even the historic moon landing scene to mark its 50th anniversary.


However, this summer, things will be a little different, as the attraction is asking visitors to design the next creation themselves, and the theme is ‘favourite holiday memory’.  


So, whether that’s getting proposed to in front of the Eiffel Tower, enjoying a hot air balloon ride over the Pennines, or seeing the Taj Mahal, Cadbury World would love to see chocolate creation ideas, so its talented chocolatiers can use their creativity to bring the memory to life within the sculpture.  


To enter, guests will need to get their pens and pencils at the ready and delve into their imagination to design the next showstopper and submit an image of the finished design. Alternatively, visitors can send in a photo of their favourite holiday memory.

The public can submit their ideas via post or on the Cadbury World website, by June 19th, before the chocolatiers shortlist their top four suggestions and an overall winner is chosen on social media before the school holidays in July. The winner is set to be announced on July 3rd.

Enter the competition here