The Big Sleuth Crunchie Bear

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Cadbury World set for super sleuthing this summer

Cadbury World Events

The Big Sleuth in Bear-mingham this summer! Meet Crunchie.

The Birmingham art trail is now open! Track down the bears & unlock rewards on The Big Sleuth app! Please note that once Cadbury World is closed the gates will be locked. If you are going to track down Crunchie Bear please do this during our opening times to avoid disappointment. These can be found here.

A new and tasty looking honey-filled creation has finally been unwrapped at Cadbury World, as staff have finally tracked down their very own illusive Big Sleuth bear.

The beautifully illustrated bear, named ‘Crunchie’, has joined some of the best loved Cadbury characters at the Bournville attraction this summer – and looks good enough to eat. The handsome creation, which was painted by Jane Anderson, features some favourite chocolatey designs, including a distinctive honeycomb nose and chest, enveloped in a delicious milk chocolate coat with a sparkly gold wrap.
Crunchie Bear Bio Species: Sun Bear Full name: Crunchie Bear Weight: 40kg (the equivalant of 911 standard bars of Cadbury Dairy Milk) Height: 1650mmx800mmx913mm Habitat: Chocolate Paradise Hobbies & Interests: Enjoys lazy afternoons leaning against cacao trees in the sunshine, waiting for the tasty pods to fall at his paws. Delighted to pose for photos and receive hugs from Cadbury World visitors


About The Big Sleuth
The Big Sleuth is the highly-anticipated sequel to The Big Hoot owl trail, which took part in 2015 and attracted more than 800,000 visitors, raising over £625,000 for the charity. Cadbury World took part in the inaugural event, showcasing the popular Buttons owl, which fetched £9,000 at auction.
Presented by public art specialists Wild in Art, and in partnership with Birmingham Children’s Hospital, the charity initiative has brought together businesses, schools and community projects across the city.
The Big Sleuth app which is available to download now, will also include a number of special offers for visitors checking in on each design across the city, with Cadbury World offering a 20% discount off chocolate making products within the shop, and 10% off in the café.
Elinor Eustace, deputy director of fundraising at Birmingham Children’s Hospital: “The Big Sleuth is such an exciting initiative for Birmingham. The trail offers families a free and fun day out to explore areas of our city they may not have visited before, with the added bonus of helping them to stay active.”
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