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50% OFF


Looking for a fun local day out on your doorstep? Enjoy HALF PRICE entry to any of our 4 fantastic Birmingham and Warwick attractions, simply for just being a local resident!

Discover over 1,100 years of extraordinary history at Warwick Castle or dive into a world of chocolatey fun at Cadbury World. Get creative and bring your imagination to life at LEGOLAND Discovery Centre Birmingham or explore an underwater world at the National SEA LIFE Centre featuring sharks, otters, tropical fish and penguins. There’s so much to do, right on your doorstep.

Discover everything Merlin’s Midlands attractions have to offer with massive savings this summer for our local guests!

This offer is valid from May 17th until July 19th. 

*Guests must provide valid photo ID and proof of address on entry 

Terms and Conditions

  • 50% discount will be automatically applied at checkout when using this promotional link: Discount will not be automatically applied when booking via any other link. Please check your basket before purchasing. 
  • Promotion is available for visits to the four Birmingham attractions (Cadbury World, LEGOLAND Discovery Centre Birmingham, National SEA LIFE Centre Birmingham, and Warwick Castle) from May 17th - July 19th 2024.
  • The 50% discount will be applied to the standard full price adult or child ticket.
  • All visits must be pre-booked online, those not pre-booked may not be able to enter if capacity for that timeslot or day has been reached
  • Discounted tickets are only available to local residents with a B (Birmingham) or CV (Coventry) postcode, validated via billing address postcode. Proof of address showing a B or CV postcode must be presented to the admissions team on arrival. 
  • Ticket admits entry into Warwick Castle, Cadbury World, the National SEA LIFE Centre Birmingham or LEGOLAND Discovery Centre Birmingham at 50% off against full price standard on the day tickets.
  • Ticket availability and timeslots will vary per attraction and due to capacity only a certain amount will be available per day per time slot. Book early to avoid disappointment.
  • For Cadbury World only: offer valid after 1pm Monday – Sunday.
  • Offer cannot be used in conjunction with any other discount voucher or offer and Merlin Entertainments reserves the right to withdraw this offer at any time.

50% off tickets to our other Midlands attractions