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Latest Updates

Stay up to date with all of the latest news from Cadbury World!

Something sweet is coming soon!

Set to open at the family-fun attraction in Spring 2024, we will be opening a brand new ride, Cadbury Chocolate Quest! The new ride will see guests set a choc-tastic mission by the iconic Cadbury character Freddo before they jump aboard a Cadbury car and complete an immersive and entertaining quest to collect all the delicious ingredients needed to make a bar of Cadbury Dairy Milk, using lasers to zap them up.

After travelling through the chocolatey quest, guests will disembark the ride and collect a Cadbury treat made with all the ingredients they have ‘collected.’

Using a combination of 3D sets and virtual screens, the ride will be brought to life with sounds, lights, smells and heat making it a truly interactive and sensory experience.

Cadbury Chocolate Quest will take the place of current ride, Cadabra, which is closing its tracks after 27 years in the attraction. Since its doors opened in 1997, over 14 million guests have experienced the Cadabra ride in the Bournville attraction including A-list guests such as Princess Anne, Adele, Simon Pegg and Gwyneth Paltrow.

The new ride is part of a wider £8m investment for Cadbury World, with further ambitions for the much-loved, long-standing attraction. 

While we work on this very exciting addition to our attraction, the Cadbury World experience may be a little different to normal on the day of your visit.

Advertising Avenue (including the gorilla set) is currently partly closed whilst we work on an exciting new zone. The Bournville Experience and Have A Go zones will also be closed until mid-March but guests will be still able to enjoy the chocolate doodling activity in the Chocolate Making zone.

All of our other chocolatey zones are open as normal, and we look forward to welcoming you for a very chocolatey day out!

2024 Opening Dates

Cadbury World will reopen on 8th February 2024. For opening times, please click here

If you need help with an existing booking, please contact our dedicated Reservations Team by calling 0121 828 9300 or emailing

Merlin Annual Passholders

We’re so pleased to be able to offer entry to Cadbury World as part of the Merlin Annual Pass experience ahead of the previously communicated 2024 date.
As Cadbury World is brand-new to the Merlin Annual Pass, there are lots of Passholders who are very excited to visit. In order to deliver the best experience for our guests, we manage our capacities very closely so you can enjoy the adventures to the fullest. As a result of the high demand, booking slots are filling up very quickly.
We constantly review and update our availability up until the very last minute, so please do keep checking back on the Merlin Annual Pass portal for new slots which might become available. We thank you so much for your patience and can’t wait for you to experience your very own choc-tastic adventure very soon!
To pre-book your visit to Cadbury World, please click here