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Latest Updates

Stay up to date with all of the latest news from Cadbury World!

Something sweet is coming soon!

Cadbury Chocolate Quest is now OPEN!

We are delighted that our revamped Have a Go zone and Bournville Experience are now open. Advertising Avenue (including the gorilla set) remains partly closed, but all of our other chocolatey zones are open as normal, and we look forward to welcoming you for a very chocolatey day out!

We have been working on some exciting additions to our attraction, and so the Cadbury World experience may be different to how you remember it!

2024 Opening Dates

Cadbury World will reopen on 8th February 2024. For opening times, please click here

If you need help with an existing booking, please contact our dedicated Reservations Team by calling 0121 828 9300 or emailing

Merlin Annual Passholders

We’re so pleased to be able to offer entry to Cadbury World as part of the Merlin Annual Pass experience ahead of the previously communicated 2024 date.
As Cadbury World is brand-new to the Merlin Annual Pass, there are lots of Passholders who are very excited to visit. In order to deliver the best experience for our guests, we manage our capacities very closely so you can enjoy the adventures to the fullest. As a result of the high demand, booking slots are filling up very quickly.
We constantly review and update our availability up until the very last minute, so please do keep checking back on the Merlin Annual Pass portal for new slots which might become available. We thank you so much for your patience and can’t wait for you to experience your very own choc-tastic adventure very soon!
To pre-book your visit to Cadbury World, please click here