Cadbury World reveals Jude Bellingham chocolate creation to celebrate England’s big summer of sport

Birmingham attraction wishes local star luck by crafting his football shirt out of Cadbury chocolate

14 June 2024: 2024 is set to be a BIG Summer of sport with the England Men's Football team eager to see if they can 'bring it home' like the Lionesses this year. The hopes and dreams of the nation are sat with the elite England squad, featuring Birmingham’s own Jude Bellingham.

Cadbury World, in Bournville, Birmingham, honours the born-and-bred Brummie, by unveiling a hand-crafted choc-tastic creation of his iconic football shirt, made purely out of Cadbury chocolate.

At 80cm tall, weighing 26kg – which is the equivalent of 578 standard Cadbury Dairy Milk bars – the magnificent chocolate football shirt took the talented Cadbury World chocolatiers three days to make. The masterpiece was created by chocolatiers Dawn Jenks, Claire Fielding and Andrew Ward, who worked with white chocolate and food colouring powder to delicately handcraft every edible element, including a full size chocolate football.

The chocolate masterpiece will make its appearance in the Chocolate Making zone at Cadbury World, Bournville, Birmingham, this weekend, in line with the start of the football tournament.

Speaking about the Jude Bellingham chocolate creation, Tim Waters, Regional Director at Merlin Entertainments said: “This summer is huge for the country’s football fans, and it all kicks off this weekend. As a star of Birmingham, we wanted to celebrate the incredible success of Jude Bellingham and wish him luck out on the field.

Our chocolatiers here at Cadbury World are so talented and we’re always blown away by their immaculately crafted creations. We’re hoping that this chocolatey charm from Bellingham’s home city, helps towards the England team’s success and we’re looking forward to hopefully seeing them ‘bring it home’ for the nation!”

The new chocolate creation will proudly stand on display amongst the newly developed zones at the attraction this summer. Cadbury World has received £8m investment from Merlin Entertainments and with that, the attraction has opened a brand new indoor trackless ride, Cadbury Chocolate Quest, as well as a revamped Bournville Experience and a newly themed interactive Have a Go zone. Guests can also experience the 4D Chocolate Adventure cinema, chocolate making demonstrations and plenty more chocolatey fun!