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Cadbury World News


Former Cadbury employee celebrates 100th birthday at Cadbury World

Former Cadbury employee, Ruth Gwendoline Peachy, has celebrated her 100th birthday this week at the brand’s Bournville-based visitor attraction, Cadbury World.
Ruth, from Kings Norton, started working for Cadbury as a Day Worker in the Bournville factory in 1947 when she was just 30 years old. Ruth left Cadbury in 1962 at the age of 45 to get married. When she left, she was handed a gift and certificate from the directors of Cadbury thanking her for her 15 years of dedicated service.

Ruth said: “Visiting Cadbury World really brought back some fond memories of my time working at the Bournville factory, especially the smell of chocolate and the history of the factory! Celebrating my 100th birthday at Cadbury World was very special to me – thank you to Cadbury World for making it an extra special day to remember for me and my family.”

Celebrate a football themed Father’s Day at Cadbury World

Spend Father’s Day at Cadbury World for a day choc-full of fun with chocolate gifts and plenty of family entertainment.
A freestyling footballer is going to be visiting Cadbury World this month to help children spoil their Dads, just in time for Father’s Day. Jamie the freestyling footballer will be showcasing his skills to visitors at the popular Bournville site within the outdoor marquee area on Sunday 18th June. Dads will also have the opportunity to take part and have a chance to win their very own chocolate football. There will also be the chance to put a chocolatey twist on a gift for sports-mad dads with a chocolate football from The World’s Biggest Cadbury Shop made from delicious Cadbury Dairy Milk chocolate, and weighing an impressive 1.5kg, the life-size footballs are currently available for just £14.99.

Dads can get an extra treat when visiting on Sunday 18th June, when all Dads will be gifted a Big Taste Oreo Crunch bar.

A Giant Choctopus

No, we’re not squidding you – Cadbury World has created a giant chocolate octopus to celebrate the launch of The National Sea Life Centre Birmingham’s new exhibit, Octopus Hideout.
For the first time ever in the heart of the city, visitors can enjoy the world of the octopus at The National Sea Life Centre Birmingham, following the launch of Octopus Hideout on Wednesday 5th April.

The chocolate octopus – aptly named Choctopus – was handcrafted by Cadbury World’s talented chocolatiers to mark the arrival of the Octopus Hideout. Weighing in at around 30kg and constructed using the equivalent of 667 standard bars of Cadbury Dairy Milk, the Choctopus took two chocolatiers just over two days to make.

The impressive creation will be on display in Cadbury World’s Chocolate Making zone from Thursday 6th to Thursday 13th April, before taking pride of place at The National Sea Life Centre Birmingham from Friday 14th through to Sunday 30th April.

Cadbury World launches chocolate accessories line

Cadbury World is gearing up for the launch of its very own chocolate accessories line called Choc-sessories.
The attraction’s highly anticipated Choc-sessories collection will consist of chocolate sunglasses, hats and handbags, perfect for those wanting to bring some tasteful style to their wardrobe. The standout piece in the collection – also available in choco-dile print – is the coveted clutch bag, guaranteed to get those who wear it a choco-lot of attention.

The Choc-sessories collection will be the first part in a range of chocolate clothing coming soon to Cadbury World, which will be named Chocol-attire launching on April Fools' Day.

Cadbury World heroes raise £46,000 for charity

Cadbury World has a longstanding commitment to supporting charity projects on a regional and national level, with a number of staff taking part in fundraising or community activities.
One colleague in particular went the extra mile for three charities in 2016. Penny Dyer, sales manager at Cadbury World, helped to raise more than £20,000 in memory of her son, Harry, who sadly passed away in November 2015. Penny took part in a number of activities including organising an evening event. The funds raised were donated to Birmingham Children’s Hospital PICU department, Ronald McDonald House Birmingham and SMA Trust – a charity that raises money for research into Spinal Muscular Atrophy.

Other highlights throughout the year included raising £3,500 for Guide Dogs for the Blind Association, and creating giant chocolate Easter eggs which were auctioned off by Acorns Children’s Hospice, Birmingham Children’s Hospital and Help for Heroes. Through raffles and cake sales, employees also raised funds for St Mary’s Hospice.

Cadbury World sleuth’s search for a mysterious bear shaped visitor

Cadbury World has been searching high and low for their mysterious visitor
A mysterious bear-shaped creature has been reported hiding in the Aztec Jungle at Cadbury World in Birmingham this week. Staff at the popular family attraction have taken to grabbing their binoculars to try and find the elusive character, which has been heard rustling in the undergrowth of one of the Cadbury World zones. It is believed it may be one of the much-anticipated, and shy bears, which are currently on their way to the city and will be making their appearances on streets, parks and open spaces this summer.

Diane Mitchell, marketing manager at Cadbury World, said: “We first heard the noises a few days ago and everyone has been keeping a close eye on the Aztec Jungle to see if they can work out if it is one of The Big Sleuth bears. Staff have been searching high and low for him, but haven’t been successful – yet. But we are confident we shall be soon.”

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