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Cadbury World News

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Former Cadbury employee celebrates 100th birthday at Cadbury World

Former Cadbury employee, Ruth Gwendoline Peachy, has celebrated her 100th birthday this week at the brand’s Bournville-based visitor attraction, Cadbury World.
Ruth, from Kings Norton, started working for Cadbury as a Day Worker in the Bournville factory in 1947 when she was just 30 years old. Ruth left Cadbury in 1962 at the age of 45 to get married. When she left, she was handed a gift and certificate from the directors of Cadbury thanking her for her 15 years of dedicated service.

Ruth said: “Visiting Cadbury World really brought back some fond memories of my time working at the Bournville factory, especially the smell of chocolate and the history of the factory! Celebrating my 100th birthday at Cadbury World was very special to me – thank you to Cadbury World for making it an extra special day to remember for me and my family.”


Easter Holiday Fun at Cadbury World

For an Easter holiday that’s choc-full of fun, there’s no better place to visit than Cadbury World, with a line-up of eggstra-special activities for the whole family to enjoy.
From Saturday 8th April to Sunday 23rd April, visitors can enjoy an exclusive live entertainment show in the outdoor marquee, and watch the attraction’s resident magicians and ventriloquists as they showcase their talents.

The fun doesn’t stop there! Cadbury World is hosting its Easter Eggstravaganza from Friday 14th April to Monday 17th April. Children will be able to enjoy an ‘egg-citing’ Easter Egg Trail through Cadbury World, as well as having the chance to win Cadbury World prizes in a creative Easter bonnet competition, and meet the famous Cadbury characters.


Cadbury World’s latest creation is its greatest hit yet!

Cadbury World will be a feast for all the senses this half-term as it unveils its latest chocolatey creation.
Following a study by Cadbury Dairy Milk which reveals how our music preferences can predict the flavour we’re most in the mood for, Cadbury World has created a chocolate musical scene depicting both old and new music technology.

Inspired by the study, Cadbury World’s creation features a vintage record player complete with volume controls, a turntable arm and stylus, speakers and a spinning vinyl, alongside an smart phone and life-size headphones as a nod to modern-day music technology. It also features hand decorated colourful retro vinyls, finished with intricate grooves and purple and gold edible lustre.

Made entirely from Cadbury Dairy Milk chocolate, the creation weighs in at an impressive 7kg and took two talented chocolatiers 1.5 days to make.

Mum’s the word at Cadbury World this Mother’s Day

A trip to Cadbury World is the perfect gift for chocolate loving mums, as the attraction’s much anticipated Mother’s Day celebration weekend returns on 25th – 26th March, 2017.
A day out the whole family will enjoy, Cadbury World will be treating visitors to a jam-packed programme of family entertainment throughout the weekend. As well as having the chance to have their photographs taken with the iconic Cadbury characters, visitors will get to enjoy regular performances from talented magicians and ventriloquists in the attraction’s outdoor marquee.

Visitors will also be able to demonstrate their love for their mums by writing a message on Cadbury World’s thank you wall. And, if that wasn’t enough, Cadbury World will be handing out a free 69g box of Roses to all visiting mums on Mothering Sunday.

Cadbury World heroes raise £46,000 for charity

Cadbury World has a longstanding commitment to supporting charity projects on a regional and national level, with a number of staff taking part in fundraising or community activities.
One colleague in particular went the extra mile for three charities in 2016. Penny Dyer, sales manager at Cadbury World, helped to raise more than £20,000 in memory of her son, Harry, who sadly passed away in November 2015. Penny took part in a number of activities including organising an evening event. The funds raised were donated to Birmingham Children’s Hospital PICU department, Ronald McDonald House Birmingham and SMA Trust – a charity that raises money for research into Spinal Muscular Atrophy.

Other highlights throughout the year included raising £3,500 for Guide Dogs for the Blind Association, and creating giant chocolate Easter eggs which were auctioned off by Acorns Children’s Hospice, Birmingham Children’s Hospital and Help for Heroes. Through raffles and cake sales, employees also raised funds for St Mary’s Hospice.

Giant eggs provide egg-stra special Easter for charity

Cadbury World has hatched a plan to raise money for Help for Heroes and St Mary's Hospice by creating two unique giant Easter eggs.
Personalised for each charity, the eggs are designed to help raise awareness and much needed funds for each of the causes through community events, competitions and raffles. This year, the St Mary’s Hospice egg has been specially created in memory of Jane Smith who sadly passed away in 2016. Jane was a chocolate making manager at Cadbury World.

Standing at an impressive 85cm tall, each egg has been created on site by the talented chocolatiers, before being hand-decorated with an intricate and unique design for each charity. Taking just one day to make, the eggs weigh a combined total of 40kg of chocolate – the equivalent to 444 standard sized Cadbury Daily Milk bars.

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