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Cadbury World News


Former Cadbury employee celebrates 100th birthday at Cadbury World

Former Cadbury employee, Ruth Gwendoline Peachy, has celebrated her 100th birthday this week at the brand’s Bournville-based visitor attraction, Cadbury World.
Ruth, from Kings Norton, started working for Cadbury as a Day Worker in the Bournville factory in 1947 when she was just 30 years old. Ruth left Cadbury in 1962 at the age of 45 to get married. When she left, she was handed a gift and certificate from the directors of Cadbury thanking her for her 15 years of dedicated service.

Ruth said: “Visiting Cadbury World really brought back some fond memories of my time working at the Bournville factory, especially the smell of chocolate and the history of the factory! Celebrating my 100th birthday at Cadbury World was very special to me – thank you to Cadbury World for making it an extra special day to remember for me and my family.”

Pirates set sail for Bank Holiday Weekend at Cadbury World

Ahoy there! Cadbury World is on the map for some swashbuckling fun this May Bank Holiday, as Pirate Weekend drops its anchor at the popular attraction. Taking place from Saturday 29th April – Monday 1st May, Cadbury World shores will be home to a range of pirate themed activities, leading visitors on a voyage that’s choc-full of fun. A fancy dress competition for visitors will see the winner get their hands on some special Cadbury loot and they might even spot some Cadbury World crew mates dressed up in their best pirate gear for the occasion.

Over the course of the weekend, visitors can enjoy a special pirate themed entertainment show in the outdoor marquee before heading back to ship for some hearty grub in the Cadbury Café. For a small charge, young buccaneers can make sure they look the part with pirate face painting available throughout the day.

A Giant Choctopus

No, we’re not squidding you – Cadbury World has created a giant chocolate octopus to celebrate the launch of The National Sea Life Centre Birmingham’s new exhibit, Octopus Hideout.
For the first time ever in the heart of the city, visitors can enjoy the world of the octopus at The National Sea Life Centre Birmingham, following the launch of Octopus Hideout on Wednesday 5th April.

The chocolate octopus – aptly named Choctopus – was handcrafted by Cadbury World’s talented chocolatiers to mark the arrival of the Octopus Hideout. Weighing in at around 30kg and constructed using the equivalent of 667 standard bars of Cadbury Dairy Milk, the Choctopus took two chocolatiers just over two days to make.

The impressive creation will be on display in Cadbury World’s Chocolate Making zone from Thursday 6th to Thursday 13th April, before taking pride of place at The National Sea Life Centre Birmingham from Friday 14th through to Sunday 30th April.

Cadbury World launches chocolate accessories line

Cadbury World is gearing up for the launch of its very own chocolate accessories line called Choc-sessories.
The attraction’s highly anticipated Choc-sessories collection will consist of chocolate sunglasses, hats and handbags, perfect for those wanting to bring some tasteful style to their wardrobe. The standout piece in the collection – also available in choco-dile print – is the coveted clutch bag, guaranteed to get those who wear it a choco-lot of attention.

The Choc-sessories collection will be the first part in a range of chocolate clothing coming soon to Cadbury World, which will be named Chocol-attire launching on April Fools' Day.

Cadbury World heroes raise £46,000 for charity

Cadbury World has a longstanding commitment to supporting charity projects on a regional and national level, with a number of staff taking part in fundraising or community activities.
One colleague in particular went the extra mile for three charities in 2016. Penny Dyer, sales manager at Cadbury World, helped to raise more than £20,000 in memory of her son, Harry, who sadly passed away in November 2015. Penny took part in a number of activities including organising an evening event. The funds raised were donated to Birmingham Children’s Hospital PICU department, Ronald McDonald House Birmingham and SMA Trust – a charity that raises money for research into Spinal Muscular Atrophy.

Other highlights throughout the year included raising £3,500 for Guide Dogs for the Blind Association, and creating giant chocolate Easter eggs which were auctioned off by Acorns Children’s Hospice, Birmingham Children’s Hospital and Help for Heroes. Through raffles and cake sales, employees also raised funds for St Mary’s Hospice.

Giant eggs provide egg-stra special Easter for charity

Cadbury World has hatched a plan to raise money for Help for Heroes and St Mary's Hospice by creating two unique giant Easter eggs.
Personalised for each charity, the eggs are designed to help raise awareness and much needed funds for each of the causes through community events, competitions and raffles. This year, the St Mary’s Hospice egg has been specially created in memory of Jane Smith who sadly passed away in 2016. Jane was a chocolate making manager at Cadbury World.

Standing at an impressive 85cm tall, each egg has been created on site by the talented chocolatiers, before being hand-decorated with an intricate and unique design for each charity. Taking just one day to make, the eggs weigh a combined total of 40kg of chocolate – the equivalent to 444 standard sized Cadbury Daily Milk bars.

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