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Cadbury World News


Former Cadbury employee celebrates 100th birthday at Cadbury World

Former Cadbury employee, Ruth Gwendoline Peachy, has celebrated her 100th birthday this week at the brand’s Bournville-based visitor attraction, Cadbury World.
Ruth, from Kings Norton, started working for Cadbury as a Day Worker in the Bournville factory in 1947 when she was just 30 years old. Ruth left Cadbury in 1962 at the age of 45 to get married. When she left, she was handed a gift and certificate from the directors of Cadbury thanking her for her 15 years of dedicated service.

Ruth said: “Visiting Cadbury World really brought back some fond memories of my time working at the Bournville factory, especially the smell of chocolate and the history of the factory! Celebrating my 100th birthday at Cadbury World was very special to me – thank you to Cadbury World for making it an extra special day to remember for me and my family.”

Enjoy a Halloween Spooktacular at Cadbury World

Get ready for ghoulishly good fun at Cadbury World this October half-term as the Halloween Spooktacular returns from Saturday 21st October to Sunday 29th October.
Expect a frightfully fun week of activities at Cadbury World’s Halloween Spooktacular. Join Dermot O’Scary for this year’s Scream Factor, a spooktacular show where Frankie Frankenstein, Witchy Woo Woo and Wolfy the Wolfman compete for a ‘Mystery Prize’. Lots of family fun and frights are to be had with plenty of opportunity to dance, scream and sing along!

Children also have the opportunity to join in the Halloween fun, with a fang-tastic fancy dress competition taking place every day during the week. On the lookout for gruesomely good costumes, the brave judges will be handing out prizes to their most scary visitors. There will be opportunities to purchase hauntingly good treats in The World’s Biggest Cadbury Shop, including exclusive hand crafted chocolate pumpkins, Ghooost Eggs and Crunchie Spiders.

A Giant Choctopus

No, we’re not squidding you – Cadbury World has created a giant chocolate octopus to celebrate the launch of The National Sea Life Centre Birmingham’s new exhibit, Octopus Hideout.
For the first time ever in the heart of the city, visitors can enjoy the world of the octopus at The National Sea Life Centre Birmingham, following the launch of Octopus Hideout on Wednesday 5th April.

The chocolate octopus – aptly named Choctopus – was handcrafted by Cadbury World’s talented chocolatiers to mark the arrival of the Octopus Hideout. Weighing in at around 30kg and constructed using the equivalent of 667 standard bars of Cadbury Dairy Milk, the Choctopus took two chocolatiers just over two days to make.

The impressive creation will be on display in Cadbury World’s Chocolate Making zone from Thursday 6th to Thursday 13th April, before taking pride of place at The National Sea Life Centre Birmingham from Friday 14th through to Sunday 30th April.

Cadbury World serves up ace day out for AEGON Classic stars

AEGON Classic players have been snapped enjoying an afternoon of chocolate making at Bournville-based attraction, Cadbury World.
Self-confessed chocolate lover and aptly named CoCo Vandeweghe was joined by Alison Riske, as they swapped the grass courts at The Priory Club for white coats and hairnets to enjoy an exclusive Chocolatier Experience at Cadbury World.

Led by the talented chocolatiers at the attraction, the players had the opportunity to learn how to create their own moudled chocolates filled with Cadbury white chocolate. After learning the basics the players then tried their hand at decorating their own chocolate shoes, plaques and tennis balls to celebrate the tournament.

Cadbury World heroes raise £46,000 for charity

Cadbury World has a longstanding commitment to supporting charity projects on a regional and national level, with a number of staff taking part in fundraising or community activities.
One colleague in particular went the extra mile for three charities in 2016. Penny Dyer, sales manager at Cadbury World, helped to raise more than £20,000 in memory of her son, Harry, who sadly passed away in November 2015. Penny took part in a number of activities including organising an evening event. The funds raised were donated to Birmingham Children’s Hospital PICU department, Ronald McDonald House Birmingham and SMA Trust – a charity that raises money for research into Spinal Muscular Atrophy.

Other highlights throughout the year included raising £3,500 for Guide Dogs for the Blind Association, and creating giant chocolate Easter eggs which were auctioned off by Acorns Children’s Hospice, Birmingham Children’s Hospital and Help for Heroes. Through raffles and cake sales, employees also raised funds for St Mary’s Hospice.

Cadbury World set for super sleuthing this summer

Crunchie the bear was unwrapped by Free Radio Presenters Dan and Naomi alongside artist Jane Anderson, Natalia Solanki from The Big Sleuth, Gerrard Baldwin, Cadbury World General Manager and Mr Cadbury Parrot, Freddo and Caramel Bunny. A new and tasty looking honeycomb creation has finally been unwrapped at Cadbury World this week (Monday 10th July) as staff have finally tracked down their very own elusive Big Sleuth bear.
The beautifully illustrated bear, named ‘Crunchie’, has joined some of the best loved Cadbury characters at the Bournville attraction this summer – and looks good enough to eat. The handsome creation, which was painted by Jane Anderson, features some favourite chocolatey designs, including a distinctive honeycomb nose and chest, enveloped in a delicious milk chocolate coat with a sparkly gold wrap.

The Big Sleuth will run throughout the summer holidays, giving tourists and residents of Birmingham the chance to have fun going on their own charity trail in aid of Birmingham Children’s Hospital Charity.

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