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Cadbury World introduces relaxed SEN Sessions

Cadbury World is introducing brand new sessions for visitors with autism or SEN requirements, for a quieter and calmer experience.


Cadbury World’s relaxed sessions are designed to create a welcoming environment for visitors and will be taking place on selected dates and times. The sessions will have reduced sound, increased lighting where necessary, subtle scent theming and fewer visitors to help ease stress levels.

TThe self-guided tour of Cadbury World will be exclusive to visitors booking the relaxed sessions and will include an SEN-friendly family show, which has been tailored to be quieter and shorter than the standard show.
Over 2019, relaxed SEN sessions at Cadbury World will run on the following dates: Sunday 19th May – 3:40pm, Sunday 23rd June – 9:30am, Sunday 22nd September – 9:30am, Sunday 13th October – 9:30am, Sunday 10th November – 3:40pm
Guests are welcome to visit all areas of Cadbury World though are reminded that general visitors will be present around other areas of the attraction such as the Cadbury Café, The World’s Biggest Cadbury Shop, the 4D Chocolate Adventure zone, African Adventure Play Area and Bournville Experience.
Diane Mitchell, Marketing Manager at Cadbury World, said: “We recognise that some of our guests need a more relaxed and calmer environment to be able to get the most out of their visit so we have created sessions which have been tailored specifically for them.

“Our aim is for Cadbury World to be as inclusive as possible and are pleased to be able to offer these new sessions. Our team are also trained to offer additional support to visitors on the day if required.”

Cadbury World celebrates arrival of royal baby with sweet tribute

The chocolatiers at Cadbury World have unveiled their latest creation – a sweet chocolate teddy bear to celebrate the birth of the royal baby.


The intricate bear was produced over two days by Siân Patterson and Bernie Andrews. The creation stands at 45cm tall and weighs around 28kg – the equivalent of 622 standard bars of Cadbury Dairy Milk.

Siân and Bernie used cocoa butter to carefully paint the bear’s eyes before adding a delicate covering of chocolate, patted into peaks, to produce a fur-like effect. The design also features a gold lustre effect across the creation, stitched paw pads, and a pearlescent white decorated chocolate heart, which the baby prince or princess’ name will be added to once announced. A 3D purple bow provides the finishing touch, created by moulding melted chocolate within a piping bag and fixed to the bear using heated white chocolate.
The Cadbury World chocolatiers have now produced four chocolatey creations to mark the birth of new members of the royal family, including a chocolate cot complete with a range of toys for the birth of Prince George, a chocolate pram for Princess Charlotte and a chocolate rocking horse for Prince Louis.
Diane Mitchell, marketing manager at Cadbury World, said: “Once again, our team of extremely talented chocolatiers have crafted a magnificent creation fit for a little prince or princess.
“We look forward to welcoming visitors to see the teddy bear for themselves at the attraction soon, and would like to send our best wishes to the Duke and Duchess of Sussex from everyone here at Cadbury World.”

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